Hiring From
One brand, four buyer segments, and a menu that sorts them at the first click.
- Client
- Hiring From
- Sector
- Offshore staffing
- Scope
- Architecture, build
- Segments
- Four
hiringfrom.io. The headline completes the brand name.
One Brand, Four Budgets
An enterprise buying a department and a solopreneur buying their first assistant are the same purchase at wildly different scales.
Serving both from one set of pages produces copy pitched at the middle, which reads as written for nobody in particular.
Route Before You Sell
The primary navigation is segments rather than services, so a visitor self-identifies before reading a word of the pitch.
Each route then carries copy at its own scale, and a new segment is a new branch rather than a rebuild.
The same page on desktop and mobile.
Three Decisions
Segments in the menu
Enterprises, SMEs, startups and solopreneurs are the top level. Services sit underneath, where they belong.
One shared mechanism
How the hiring works is explained once and reused, because the process is identical whatever the scale.
Extensible by design
A fifth segment is a new branch off the same structure, not a redesign of the four that already exist.
A segment page, the insights index and the about page.
Each segment keeps the same structure at a different scale.
Four Routes, One Brand
The site serves four buyer segments from one brand, and a visitor identifies themselves in the navigation before reading any pitch.
The structure absorbs a new segment without disturbing the ones already running.
Selling to several segments?
If one site has to serve very different buyers, book a call.
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