The Remote Reps
A staffing brand that has to sell and recruit at the same time, from one site.
- Client
- The Remote Reps
- Sector
- Remote staffing
- Scope
- Architecture, build
- Audiences
- Two, opposed
theremotereps.com. The rate is in the title, and the role cycles.
Selling And Recruiting At Once
A staffing business is two businesses wearing one brand: it sells capacity to companies and it recruits the people who supply that capacity.
The two audiences want opposite things, and a page that tries to address both ends up convincing neither.
Two Paths, One Brand
Client-facing pages and candidate-facing pages were separated, with a jobs board and a section written for applicants kept off the sales route.
The rate was put in the page title so it reaches the search result, which filters mismatched enquiries before they cost anyone time.
The same page on desktop and mobile.
Three Decisions
Separate the audiences
Applicants get their own section and jobs board. Neither audience has to read the pitch written for the other.
Price in the title
The rate appears in the page title, so it shows in search. Everyone who arrives has already accepted the number.
Cycle the roles
One rep covers several roles, so the headline rotates through them rather than narrowing the offer to one.
The candidate section, testimonials and the blog.
Applicant pages sit apart from the client-facing route.
Both Sides, One Brand
The site sells capacity and recruits supply from a single brand, with each audience on a route that never crosses the other.
Publishing the rate means enquiries arrive already knowing the number, which shortens every first conversation.
Two audiences, one brand?
If your site sells and recruits at once, book a call and we will map it.
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