University Marketing
We run recruitment marketing measured against enrolled students, not against clicks.
Book a Free CallApplications Run On A Cycle
Recruitment does not spread evenly across the year. Interest, applications and decisions each peak at different points, and campaigns pitched flat miss all three.
Spending the same amount every month means paying most where competition is highest and least where intent is.
Clicks Are Not Enrolments
Agencies report traffic because it moves quickly, but an application takes months and a deposit takes longer still.
A campaign optimised to cheap clicks can look excellent all year and deliver a weaker intake than the one before it.
Recruitment That Converts
Campaigns built around the application cycle.
Cycle Planning
Budget weighted to the points where interest, applications and decisions actually peak in your calendar.
Course Pages
A page per course built to answer what applicants ask before they will start an application.
Paid Recruitment
Search and social pointed at genuine course intent rather than broad institutional awareness.
International
Country-specific campaigns and pages for the markets you actually recruit from each year.
Applicant Nurture
Sequences that keep applicants engaged through the long gap between enquiry and deposit.
Enrolment Reporting
Every channel tied back to applications and enrolled students, reported by course.
A Stronger Intake
Campaigns land where the cycle actually is, so budget stops being spread evenly across months that behave nothing alike.
Reporting by course means underfilled programs get attention while there is still time to do something about it.
Planned Around The Cycle
Interest, application and decision each peak at different points of the university year, and a flat monthly budget serves none of those three moments well.
We weight spend towards the moments that actually decide the intake, which is where most university budgets are thinnest.
Budget weighted to real peaks
Open day and deadline pushes
Clearing planned in advance
Quiet months spent on content
Course Level Visibility
An institution-wide total hides the individual programs that are underfilling, usually until the point in the cycle where nothing useful can be done about it.
We report each course separately, so an underfilled program at your college surfaces while there is still time to act on it.
Every program measured alone
Underfilled courses flagged
Cost per enrolled student
Budget moved between programs
Measured To Enrolment
The distance from enquiry to enrolled student is months long, which is why most reporting stops at the click.
We carry attribution all the way through applications to the students who actually enrol at the university, not to the click.
- ✓Enquiry through to deposit
- ✓Application stage tracking
- ✓Channel tied to enrolment
- ✓Reporting your board can use
We Measure Enrolments
We track the whole distance from first enquiry to enrolled student, because that is the only number the institution is judged on.
It means slower reporting in month one and far better decisions by the time the cycle matters.
Cycle-aware spend
Budget follows the calendar.
Course level detail
Every program measured separately.
Enrolment attribution
Tracked past the application.
One senior team
The same people all cycle.
What our clients say
An open-ended service business became two priced tiers on the page. Publishing the price filters the enquiries before they reach a human, which is worth more than the few it loses.
216 pages live on one visual system, four content types each with its own template. We can publish at scale without the site turning into a pile that gets harder to search every month.
Four segments, each with its own route and copy, on one brand and one hiring process. 167 pages that still sort buyers at the first click.
Questions We Get
How much does university recruitment marketing cost?
Can you report on cost per enrolled student?
Do you handle international student recruitment?
How do you plan around clearing and deadlines?
Will individual departments get their own reporting?
Do you work with colleges as well as universities?
Plan The Next Cycle
Book a call and we will map your cycle against where budget goes now.
Book a Free Call
