Web Development for Commercial Real Estate Firms
We build the site a commercial real estate firm actually runs its pipeline on.
Book a Discovery CallA property search that lets a tenant, buyer, or capital partner filter by asset class, submarket, and square footage without leaving your domain for CoStar or LoopNet,
Broker profile pages built to generate a direct call, and an accessible build that will not become the next ADA web demand letter in your inbox.
Your Listings Are Everywhere Except the One Site You Actually Own
Most commercial real estate firms have a real digital footprint and almost none of it belongs to them. The office listing lives on LoopNet, the industrial building is syndicated through Crexi, the investment sale memo sits behind a CoStar login, and the firm’s own website is a static page with a logo, a phone number, and a list of services that has not changed since it launched.
A tenant rep broker searching submarket inventory, a 1031 buyer scanning cap rates on a Saturday night, and a capital partner doing diligence on a sponsor before wiring earnest money all behave differently, and none of them are patient with a site that cannot answer a basic filtering question. When your own domain cannot show current inventory, a buyer or tenant does their entire search on a marketplace that also shows your competitor’s listing one row down, and the only thing separating you from the next name on the page is a photo and an asking price.
Renting Your Pipeline From a Marketplace Costs More Than the Listing Fee
A firm that depends on CoStar and LoopNet for every inbound inquiry is paying for exposure it does not control and cannot improve, and every dollar spent on a marketplace subscription is a dollar not building an asset the firm keeps between listings. There is a second, quieter cost in accessibility exposure.
Real estate and retail-adjacent websites are among the most frequently named defendants in ADA Title III web accessibility demand letters, because a property search with no keyboard navigation, an image-only floor plan with no alt text, or a contact form a screen reader cannot complete is exactly the kind of barrier plaintiffs’ firms look for, and a firm marketing dozens of properties has dozens of pages exposed at once. Add a broker roster with no individual pages capturing search traffic for a broker’s own name and specialty, and a firm is compounding three separate losses, paid marketplace dependency, legal exposure, and search visibility handed to a syndication platform, on a website nobody has audited in years.
What Commercial Real Estate Web Development Actually Involves
A site built around how a CRE firm actually operates, listings that need to be found, brokers who need to be contacted directly, and deal documents that need to reach the right buyer without reaching everyone else.
Property Search and Listing Feed Integration
We build a map-based property search on your own domain, filterable by asset class, submarket, square footage, and lease type,
And connect it to feeds like Crexi, Buildout, or Catylist so your inventory stays current without your team re-entering every listing by hand.
Property Detail and Offering Memorandum Pages
We build property pages with floor plans, site plans, and a matterport or video walkthrough embed,
Plus a gated download flow for the offering memorandum, rent roll, and T-12 that captures a qualified lead before the real financials go out.
Broker Profile Pages Built to Convert
We give every broker an individual page with their own listings, specialty, and direct contact path,
Built to rank for their own name and asset class specialty in search, so an inquiry reaches the broker who owns the relationship instead of a general info inbox.
CRM and Deal Pipeline Integration
We connect inquiry forms and lead capture to the systems your team already runs deals through, whether that is Salesforce, HubSpot,
Or a property platform like Yardi or VTS, so a tenant or investor inquiry routes to the right broker without living in a shared inbox.
Accessibility and Compliance Build
We build to WCAG 2.1 AA on every property page and search filter, and add the state broker license numbers and agency disclosure language your listings are required to carry,
So the site holds up to both an accessibility audit and a real estate commission review.
Market Report and Submarket Content Hub
We build the submarket report pages, quarterly market update posts, and asset class landing pages that put your firm in front of an owner or tenant researching a submarket before a broker relationship exists,
So search traffic becomes a lead source instead of a vanity metric.
What This Does for a CRE Firm
When your own site can answer a submarket search as well as the marketplace it used to send every visitor to, inquiries start reaching your team directly instead of arriving as a forwarded lead from a platform charging you for the introduction. When each broker has a page built to rank for their own specialty, a tenant rep or investor searching for expertise in a specific asset class finds the person who handles it instead of a generic contact form, and the broker who built that specialty gets credit for the traffic it earns.
When the offering memorandum flow captures a name and a qualification question before the rent roll goes out, your team spends less time on tire kickers and more time on buyers who already cleared the first filter. And when the accessibility and licensing basics are handled at the build level, a demand letter or a state compliance review stops being a live risk sitting on every property page you publish.
Three buyers, one property page, three different questions
A commercial real estate website has to answer three separate audiences on the same set of pages, and most templated sites answer none of them well. A tenant comparing office space wants to filter by submarket, square footage, and lease type in a few clicks and see a floor plan before ever calling a broker. An investor evaluating an acquisition wants the cap rate, NOI, and occupancy numbers up front, and expects a gated path to the full offering memorandum and rent roll once they have shown they are a real buyer, not a browser. A capital partner or lender doing diligence on a sponsor is reading the firm’s track record and asset management approach, not a single listing at all. A generic small business website template treats all three like one visitor filling out one contact form.
We build the property search, the listing detail page, and the firm-level pages as three distinct paths that happen to share a domain, so a tenant gets a fast filterable search, an investor gets the underwriting numbers before the gate, and a capital partner gets a firm overview built for diligence rather than a marketing pitch.
Owning the property search instead of renting it from CoStar and LoopNet
Most commercial firms syndicate listings to CoStar, LoopNet, and Crexi, and that is not wrong on its own, those platforms have real traffic. The problem is a firm whose own website cannot do the same search leaves every visitor’s first impression, and every future search for that firm’s inventory, on somebody else’s domain. We build a property search that pulls from the same feed you already maintain in Buildout, Catylist, or Crexi’s own syndication API, so a listing entered once in your existing system appears on your own site, on the marketplaces, and stays in sync when a price or status changes, without your team maintaining two separate records.
This matters for search visibility as much as user experience. A submarket and asset class combination, industrial space for lease in a specific corridor, medical office for sale near a hospital campus, is a real search a tenant or buyer runs, and a firm with indexed, filterable property pages on its own domain can rank for that search directly. A firm that only has a static services page has handed that entire search intent to the marketplace platforms permanently.
- ✓Property search synced to feeds you already maintain in Buildout, Catylist, or Crexi
- ✓Map-based filtering by asset class, submarket, square footage, and lease type
- ✓Submarket and asset class pages built to rank for the searches tenants and buyers actually run
- ✓One listing record instead of a manually duplicated entry across five platforms
ADA Title III accessibility: the real, current litigation exposure for this sector
Website accessibility demand letters under ADA Title III have targeted real estate, retail, and hospitality sites at a disproportionately high rate for several years, and a commercial real estate site with dozens of property pages, image-heavy floor plans, and a search filter interface is exactly the profile that draws attention. The common triggers are predictable: floor plan images and property photos with no alt text, a map-based search that cannot be operated by keyboard alone, color contrast on a listing card that fails a basic screen reader check, and a contact or inquiry form with unlabeled fields. None of these are exotic fixes. They are the kind of build discipline that is easy to include from the first draft and expensive to retrofit across sixty live property pages after a letter arrives.
We build to WCAG 2.1 AA across the property search, listing detail pages, and forms as a default part of the build, not a separate add-on scoped in afterward. We also structure the state broker license number, agency disclosure language, and equal housing or fair housing language your listings may require into the page templates, so that compliance detail is consistent across every property instead of present on some pages and missing on others depending on who published them.
- ✓WCAG 2.1 AA built into property search, listing pages, and forms from the first draft
- ✓Alt text on floor plans and property photography as a template requirement
- ✓Keyboard-operable map search and filter controls
- ✓State broker license number and required disclosure language built into every listing template
Broker profile pages: the highest-value page most firms skip
A firm’s brokers are usually the actual reason a deal closes, and most firms give them a headshot and a phone number on a roster page nobody links to. A broker with a real specialty, say cold storage industrial in a specific metro, has search demand around that combination of name and expertise, and a page built for it, with their current listings, closed transaction types described in general terms, and a direct contact path, captures that demand instead of losing it to a LinkedIn profile or a marketplace agent card.
We build broker pages as real landing pages, not directory entries, each one indexed and structured around that broker’s asset class and submarket focus, with their active listings pulling automatically from the same feed as the main search. A tenant or investor who already has a broker in mind converts faster when that broker’s own page confirms the fit, and a firm with fifteen brokers effectively runs fifteen specialty landing pages instead of one generic services page competing for every keyword at once.
Why Commercial Real Estate Firms Choose Media @ Marsons
We are a full service growth and infrastructure partner, so the property search, the broker pages, and the search content that brings in submarket traffic are built by one team instead of three vendors who never see each other’s work. We build to the accessibility standard the sector is actually being sued over, and we structure listing and disclosure content around what your state’s real estate commission expects, without acting as your broker of record or your compliance counsel.
We run the build. Your brokers still run the deals.
Built for three buyers, not one contact form
Tenants comparing space, investors underwriting a cap rate, and capital partners doing sponsor diligence all search differently, and we build the property search, the OM gate, and the broker pages around each of those paths instead of one generic inquiry form.
WCAG 2.1 AA built in, not bolted on after a complaint
Keyboard navigable search filters, alt text on floor plans and site photos, and accessible forms across every property page, built before a demand letter ever arrives, not patched afterward under a settlement deadline.
Feeds that sync, not listings you retype
We connect your own property search to the syndication platforms you already pay for, so a new listing or a price change updates once and appears everywhere, instead of a team manually keeping five platforms and a static site all in sync.
Scope stays clean
We build the site, the search, the broker pages, and the content. We do not act as your broker of record, do not represent your firm in a transaction, and do not replace your MLS or CoStar subscription. The line between the website and the brokerage stays clear.
What our clients say
Four segments, each with its own route and copy, on one brand and one hiring process. 167 pages that still sort buyers at the first click.
An open-ended service business became two priced tiers on the page. Publishing the price filters the enquiries before they reach a human, which is worth more than the few it loses.
216 pages live on one visual system, four content types each with its own template. We can publish at scale without the site turning into a pile that gets harder to search every month.
Commercial Real Estate Web Development Questions, Answered
How much does web development for a commercial real estate firm cost?
Can you build a property search like CoStar or LoopNet on our own domain?
How do you handle ADA and WCAG accessibility for a real estate site?
Do you integrate with our CRM or property management platform, like Yardi or Salesforce?
Do you work with firms across office, industrial, retail, and multifamily?
Can you add our state broker license number and required disclosures to every listing?
How is this different from a residential real estate website?
How long does a commercial real estate website build take?
Can you guarantee more leads or faster deal closings from a new website?
Turn Your Site Into a Direct Lead Source, Not a Marketplace Mirror
Book a discovery call and we will look at how your property search, broker pages, and listing pipeline work today, and the build we would run to bring inquiries back to your own domain.
Book a Discovery Call
